Wristcheck is a luxury watch platform changing the way people buy, sell, and learn about watches. The Wristcheck brand speaks to a new generation of watch enthusiasts — merging high-end retail with technology and ever-changing pop culture.

The Wristcheck logomark balances the familiar silhouette of a watch and something novel and abstract — reflecting on the craft and legacy of watches while making it culturally relevant and exciting.

The brand variable typeface, GT Flexa, allows for a versatile brand voice that is both luxury and street, while ink traps in the letterforms nod to the craftsmanship of watchmaking.

Together, these brand elements convey the multifaceted nature of watches — taking this age-old device into new dimensions and elevating horological culture to new heights.